Top 5 Strategies for LLM Visibility
TL;DR
Best 5 strategies to boost website visibility in the era of generative AI. Build a llms.txt, video subtitles, and allow large language models and AI agents to interact with your content by unlocking new opportunities for engagement, analytics, and monetizing generative AI-driven traffic.
Intro
Look at your own ChatGPT, Perplexity, or Claude search history. Many times, I find myself using these language models for inspiration for online shopping, information summarization, or complex reports. Now, it's time to prepare your website content for this new era of the internet and optimize the content for generative engines instead of search engines.
As generative AI and large language models (LLMs) become the new gatekeepers of digital information, ensuring your website is visible and accessible to these systems is critical. What used to be SEO for search engines is now becoming generative engine optimization (GEO) or answer engine optimization (AEO). At AgentReady, we specialise in helping businesses prepare for this AI-driven future. Here are the Top 5 Strategies for LLM Visibility:
Top 1: Create LLM-Readable Content
To understand the content, humans love good examples but LLMs much rather prefer synonyms. That is because language models understand context in a word cloud logic, so using synonyms to key terms helps the language model putting the content into the right context. Additionally, LLMs thrive on concise, well-structured information.
- Use plain language and organise your content with headings, bullet points, and concise paragraphs.
- Define key terms and provide context, making it easier for AI models to accurately interpret and summarize your site.
- Focus on answering questions and providing value—LLMs are more likely to surface your content if it’s direct and informative.
Top 2: Add Subtitles to Every Video & Read Aloud function
Videos are often overlooked by AI because models can’t “watch” them, but they can read subtitles.
- Always include subtitles for every video you publish. This not only improves accessibility for human users but also allows LLMs to index and understand your video content. Translating the subtitles in all available languages using translation tools is a very easy way to create regional reach.
- Include Read Aloud functions on every website and blog post. Similar concept to the videos, machines won't hear it, but they can read it.
- Take inspiration from OpenAI, which always releases updates with subtitled videos to maximize both SEO and LLM visibility.
Top 3: Implement an llms.txt file
Just as robots.txt guides search engine crawlers, llms.txt is emerging as the standard for providing context to LLMs. Most LLMs are currently not using it, but it's a matter of time. Thus, timing is key.
- Create an llms.txt file that summarizes your website’s key content and structure.
- Generative AI technology is moving rapidly. To secure an advantageous spot, regular updates ensure your content is accessible to AI agents and large language models.
- Constantly monitor the standards of all available large language models, optimize your llms.txt for each specific model, and create individual system prompts.
Top 4: Build Quality Backlinks
LLMs do not directly check the links but use the common search engines’ groundwork of authority and trustworthiness and build from there. Thus, backlinks are still essential, not just for search engines but also for LLMs building on top of them.
- Focus on earning backlinks from reputable, relevant sources.
- High-quality backlinks increase your site’s credibility and improve its chances of being referenced by AI models and chatbots.
Top 5: Update and Expand Your FAQs
Modern users—and LLMs—search using full questions, not just keywords.
- Revise your FAQ section to include natural, conversational questions that people might ask an AI assistant.
- Use FAQ schema markup to make your questions and answers more machine-readable and accessible to LLMs.
- Well-crafted FAQs can be directly surfaced in AI-generated answers, increasing your visibility.
Beyond Visibility: Enable AI Agent Interaction
At AgentReady, we go further than just visibility. We empower businesses to become ready for generative traffic. We optimize the llms.txt for you and connect it smartly to a model context protocol (MCP) server, enabling LLMs and AI agents to interact with your website content in real-time. This unlocks new opportunities for engagement and monetizing generative AI-driven traffic.
Is your website Ready for AI agents and large language models?